Market segment Essay Example

Market segment Essay I will make some attractions to my business such as putting balloons outside my shop so that it will be noticed from a far distance and the balloons will have my business logo on it so people will know where it is from. In addition, balloons will attract children who are with an adult and will promote them come to my shop.  Marketing  I carried out a questionnaire, asking males and females my ten questions. My questionnaire will give me an idea of what people like the most about mobile phones and I will be able to find out the most popular features on a phone that are suitable to peoples needs. Using the information from my questionnaire and the specifications of the final business, I will evaluate the possible ways on marketing. I will be focusing on the marketing mix, the four Ps.  To obtain my marketing strategy, I need to mix the four Ps in the right proportion to achieve the best marketing mix. It is no good getting one P right. It would be a total waste of time for a business to open up a business, which no one has heard in the world. Each of the four Ps is essential to a marketing success. They must be properly mixed so that the whole package appeals to the target market in the chosen market segment. We will write a custom essay sample on Market segment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market segment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market segment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The most important one is product. Without the product, there would be no price, place or promotion. The product is the basis of the whole marketing process. My business is going to be on a mobile phone shop so for me to start the business I have to make sure that I have an enough number of mobile phones to sell.  The next one is price, which involves many different types of methods. These include complementary price, penetration price, promotional price, competitive pricing and skimming price. For my business, I will have to choose one that will be suitable for my business. I will choose a price to charge, state how I came to a final price and which pricing strategies I will use. I will also link the price to the other Ps. The next one is promotion. A business draws attention to itself and its products in this way. There are three main methods, which are:  I will look at what needs to be done at the current stage of the product life cycle and what needs to be done later. I will look at my target audience, the size of the market, the size of my advertising budget and state which mediums I will choose. I will conclude for my chosen advertising mediums. I will state the public relations involved including public demonstration and the company logo. The last P is place. This deals with how a business distributes its products. There are four main channels of distributions, which link the producer, seller, consumer or buyer. For my business, I will have to choose the channel of distribution, which is most suitable for my business.  At the introductory stage of the product life cycle, a lot of advertising is required. I will focus on television, radio and newspaper advertising at first because it will create awareness to a large audience, which is essential at this stage of the product life cycle. I will focus on other types of advertising later on in the product life cycle.

Free Essays on Just Lather Thats All

Have you ever heard it said that if you’ve read the book the movie would be a disappointment? Such is the case of Just Lather, That’s All. The written version is from the barber’s point of view. The description of Torres by the barber enables you to see him as the barber sees him. Captain Torres is an executioner who deserves to die but not by his hand. You clearly understand the inner conflict with which the barber struggles. As he shaves him he describes his feelings for this man and his dilemma as to kill him or not. You can sense his frustration with his hatred for the Captain and his values for human life. As for Captain Torres’s feelings, there is no clear indication of what they are. He is a murderer, but how does he feel about his actions? The movie gives you a completely different point of view. The captain does all the talking. The more he speaks the more you know him. When he talks about the things he has done it is as if he enjoyed them. The ba rber says very little and we have no real way of knowing what he is thinking. He appears nervous and fearful. The flashbacks used do give you some insight but not nearly as much as the written version. Torres dialogue in the movie is taunting, as though he is hoping for a reaction from the barber. In both the written version and movie the barber does not display any reaction to Torres. He is calm and goes about his task as he normally would. I enjoyed the written version rather than the movie. The barber’s point of view gives you a more detailed image of the setting. You can almost feel the heat of the day, the texture of Torres’s beard, and the smell of the soap. You cannot get a real sense of the mood from the movie. The imagery and symbolism used by Tellez gives you a clearer image of the atmosphere in the barbershop than the simple background music used in the movie. I felt I gained more information from the written version. Throughout the story I was never sure if th... Free Essays on Just Lather Thats All Free Essays on Just Lather Thats All Have you ever heard it said that if you’ve read the book the movie would be a disappointment? Such is the case of Just Lather, That’s All. The written version is from the barber’s point of view. The description of Torres by the barber enables you to see him as the barber sees him. Captain Torres is an executioner who deserves to die but not by his hand. You clearly understand the inner conflict with which the barber struggles. As he shaves him he describes his feelings for this man and his dilemma as to kill him or not. You can sense his frustration with his hatred for the Captain and his values for human life. As for Captain Torres’s feelings, there is no clear indication of what they are. He is a murderer, but how does he feel about his actions? The movie gives you a completely different point of view. The captain does all the talking. The more he speaks the more you know him. When he talks about the things he has done it is as if he enjoyed them. The ba rber says very little and we have no real way of knowing what he is thinking. He appears nervous and fearful. The flashbacks used do give you some insight but not nearly as much as the written version. Torres dialogue in the movie is taunting, as though he is hoping for a reaction from the barber. In both the written version and movie the barber does not display any reaction to Torres. He is calm and goes about his task as he normally would. I enjoyed the written version rather than the movie. The barber’s point of view gives you a more detailed image of the setting. You can almost feel the heat of the day, the texture of Torres’s beard, and the smell of the soap. You cannot get a real sense of the mood from the movie. The imagery and symbolism used by Tellez gives you a clearer image of the atmosphere in the barbershop than the simple background music used in the movie. I felt I gained more information from the written version. Throughout the story I was never sure if th...

Tips on Writing a Patent Application Abstract

Tips on Writing a Patent Application Abstract The abstract is part of a written patent application. It’s a short summary of your invention, no more than a paragraph, and it appears at the beginning of the application. Think of it as a condensed version of your patent where you can abstract – or take out and focus on – the essence of your invention.   Here are the basic rules for  an abstract from the United States Patent and Trademark Office, Law MPEP 608.01(b), Abstract of the Disclosure: A brief abstract of the technical disclosure in the specification must commence on a separate sheet, preferably following the claims, under the heading Abstract or Abstract of the Disclosure. The abstract in an application filed under 35 U.S.C. 111 may not exceed 150 words in length. The purpose of the abstract is to enable the United States Patent and Trademark Office and the public generally to determine quickly from a cursory inspection the nature and gist of the technical disclosure. Why Is an Abstract Necessary?   Abstracts are used primarily for searching patents. They should be written in a way that makes the invention easily understood by anyone with a background in the field. The reader should be able to quickly get a sense of the nature of the invention so he can decide whether he wants to read the rest of the patent application.   The abstract describes your invention. It says how it can be used, but it does not discuss the scope of your claims, which are  the legal reasons why your idea should be protected by a patent protected, providing it with a legal shield that prevents it from being stolen by others.   Writing Your Abstract Give the page a title, such as Abstract or Abstract of the Specification if you’re applying to the Canadian Intellectual Property Office. Use Abstract of the Disclosure if you’re applying to the United States Patent and Trademark Office.   Explain what your invention is and  tell the reader what it will be used for. Describe the main components of your invention and how they work. Don’t refer to any claims, drawings or other elements that are included in your application. Your abstract is intended to be read on its own so your reader won’t understand any references you make to other parts of your application.   Your abstract  must be 150 words or less. It may take you a couple of tries to fit your summary into this limited space. Read it over a few times to eliminate unnecessary words and jargon. Try to avoid removing articles such as â€Å"a,† â€Å"an† or â€Å"the† because this can make the abstract difficult to read. This information comes from the Canadian Intellectual Property Office or CIPO. The tips would also be helpful for patent applications to the USPTO or World Intellectual Property Organization.

Enforceability of international and local mediation outcome Assignment

Enforceability of international and local mediation outcome - Assignment Example A normal mediation session takes three hours to complete and is attended by both the parties. Mediation is fair, efficient and does not require lengthy litigation and investigation. II. ROLE OF THE MEDIATOR The role of the mediator differs in four different phases of mediation.1 He generally is a contract facilitator. The different roles of the mediator are mentioned below; A. The pre-mediation phase This is considered as the most important part of the mediation process. In this phase, the mediator can create a strong base for mediation process. He has to see if the case is suitable for mediation or not. Some cases cannot be resolved through mediation like criminal matters2 thus he has to see whether the mediation should proceed or not. The mediator also has to check the flexibility of both the parties as the end result of the mediation will be ‘a contract’3 and thus it has to be assessed whether both the sides have the capacity to enter into a contract or not. The last thing that has to be checked is the representation of both the parties, the mediator has to check that the representatives are representing according to the law and their authority over the party has to be checked, so that it should be in the mediator’s knowledge that what kind of agreement the representatives can sign. B. ... e mediator engages both the parties in a detailed discussion in which both of them try to understand each other’s point of view and perspective; the third duty, which is being performed by the mediator in this session, is to influence the parties to settle the dispute, to make them reach an agreement and to resolve the dispute; and the last task, that a mediator performs during this session, is to engage both the parties in a thorough discussion regarding the issues which they have agreed upon. During this session the parties discuss past and present agendas, whereas, discussing future issues is optional, even though, the discussion of the future issues is essential for this session as it enables the parties to understand each other’s interests and goals. After this session the mediator and both the parties will be aware of each other’s point of views, goals and interests. Each party will now be able to frame a proposal that will satisfy its interests. In additio n to that, it will also be able to put forward an offer that will be acceptable by the other party. The mediator will now help the parties to check the accessibility and practicability of their offers. C. The separate session ( the private session) In this stage the mediator tries to detect and put forth the issues that the parties did not discuss in the last session, to enable the parties to reach realistic options that satisfy the needs and interests of both the parties and to guide the parties to negotiate on these options in the upcoming session. The role played by mediator in this phase includes the following; firstly, the mediator has to ensure both the parties that the private session is strictly confidential and therefore they can discuss the issues and agendas which they did not discuss in the

The United Nations Research Paper Example | Topics and Well Written Essays - 1750 words

The United Nations - Research Paper Example Thereafter, the delegates contemplated over the primary proposals presented by the United States, United Kingdom, China, and Soviet Union. Fifty countries signed the charter on 26 June 1945; subsequently, it was also signed by Poland raising the number of original Member States to 51. The five permanent members, namely, the United States, United Kingdom, China, Soviet Union, and France and a large majority of other signatories endorsed the Charter, giving official birth to the United Nations on 24 October 1945. The name ‘United Nations’ was first conceived by President Franklin D. Roosevelt during the Second World War to signify the union of twenty-six nations who had assented to mutually combat against the Axis Power (Hanhimaki 13). Thereafter, the first Declaration of the United Nations was drafted on 1st January 1942. The first meeting of the Security Council, a sub-agency of the United Nations dates back to January 1946 in Methodist Central Hall Westminster, London. Initially, the organizational headquarters were based in Sperry Gyroscope Corporation in New York from 1946 until 1952. Thereafter, it was transferred to the United Nations Headquarter building in Manhattan that was specifically constructed for this purpose. Primarily, six chief languages namely English, Chinese, French, Spanish, Arabic, and Russian are used for drafting documents and conducting meetings. Originally, the United Nations was composed of six primary bodies; however, after Palau became independent, the Trusteeship Council was terminated in 1994. The other organs comprise of the Security Council, Secretariat, Economic and Social Council, General Assembly, and the International Court of Justice. Except for the International Court of Justice in Hague, the other four bodies are located in the United Nations Headquarters, New York. This fundamental deliberative assembly constitutes of all member nations who elect presidents

Gold Mining in South Africa Essay Example for Free

Gold Mining in South Africa Essay The critical issue facing the mining industry according to Zoli Diliza chief executive, chamber of mines is ensuring that the mineral policies of South Africa aligns with the highest standard of administrative justice, promote an internationally accepted level of security of tenure and invariably promote an enabling environment that will attract investors into south Africa, hence, improving her competitiveness. Gold’s rarity, beauty and durability have ensured its use as a medium of exchange as well as astore of value There has been a power crises issue in South Africa which has led to the shut down temporarily of major gold operations. This is a serious problem that in that there is limited capacity to bring the mine workers of the enclosed spaces in the mine due to ventilation breakdown. Continues power outages which have resulted in disrupted operations in the goldmines obviously have a significant impact on world gold supplies mine, this is one of the reasons South Africa is taking the backseat as the world’s largest producer of gold with china taking the front seat. Lawrence William) (2008) It was recorded in 2010 that gold production was down to 200 tons. Despite the substantial increase in the real price of gold in recent years, there has been a continuous decline in gold production , unless substantive new capital investment in new mines is attracted the decline in production is likely to continue. There is also a decline in engineering and manufacturing activities associated directly to the gold mining industry. Inorder words, the consequence of the decline in gold production in south africa has been the loss of major sectors of South Africas previous substantive heavy engineering and manufacturing capacity The gold industry in the early 1990s experienced a tight profit squeeze and voilatility in prices, that period was also seen by rampant inflation. The pressure that generated the profit squeeze was as a result of workers demand related to their salaries as awell as housing, health and safety. Another important cause was due to stagnant prices which reducesd reserves amd discouraged exploration of mines. And as expected, the profitabilitu constraint led to retrenchment of workers as a management mechanism for the mines. The gold industry in SA faced a tight profit squeeze in the early 1990s. The gold price was kept at a constant nominal rand value by the Reserve Bank from 1988 to 1992 despite rampant inflation. The 1987 great mineworkers strike was the highpoint of employment numbers. Profit margins were under severe pressure both from worker demandsrelated to wages as well as housing and health and safetyand from stagnant commodity prices which reduced reserves and discouraged new exploration. In addition to profitability constraints, retrenchments were a weapon of mine management to reduce the effectiveness of the National Union of Mineworkers as it recovered from the strikewhich had seen the dismissal of many union leaders. There was common cause that the industry needed to restructure in order to extend its life. The article put forward proposals from a labour perspective.

Greek Mythology :: essays research papers

The Greeks believed that the earth was formed before any of the gods appeared. The gods, as the Greeks knew them, all originated with Father Heaven, and Mother Earth. Father Heaven was known as Uranus, and Mother Earth, as Gaea. Uranus and Gaea raised many children. Amoung them were the Cyclopes, the Titans, and the Hecatoncheires, or the Hundred- Handed Ones. Uranus let the Titans roam free, but he imprisoned the Cyclopes and the Hundred- handed Ones beneath the earth. Finally, Gaea could not bear Uranus's unkindness to the Cyclopes and the Hundred-Handed Ones any longer. Gaea joined Cronos, one of the Titans; and together, they overcame Uranus, killed him, and threw his body into the sea. Aphrodite, goddess of love and beauty, later rose from the sea where Uranus's body had been thrown. Now Cronus became king of the universe. Cronos married his sister, Rhea, and they had six children. At the time of Cronos's marriage to Rhea, Gaea prophesied that one of his children would overthrow Cronos, as he had overthrown Uranus. To protect himself, Cronos swallowed each of his first five children -- Hestia, Demeter, Hera, Hades, and Poseidon -- immediatly after birth. After the birth of her sixth and last child, Rhea tricked Cronos into swallowing a rock and then hid the child -- Zeus -- on earth. Zeus grew up on earth and was brought back to Mount Olympus as a cupbearer to his unsuspecting father. Rhea and Zeus connived against Cronos by mixing a noxious drink for him. Thinking it was wine, Cronos drank the mixture and promptly regulated his five other children, fully grown. Then Zeus and his brothers waged a mighty battle Greek Mythology :: essays research papers The Greeks believed that the earth was formed before any of the gods appeared. The gods, as the Greeks knew them, all originated with Father Heaven, and Mother Earth. Father Heaven was known as Uranus, and Mother Earth, as Gaea. Uranus and Gaea raised many children. Amoung them were the Cyclopes, the Titans, and the Hecatoncheires, or the Hundred- Handed Ones. Uranus let the Titans roam free, but he imprisoned the Cyclopes and the Hundred- handed Ones beneath the earth. Finally, Gaea could not bear Uranus's unkindness to the Cyclopes and the Hundred-Handed Ones any longer. Gaea joined Cronos, one of the Titans; and together, they overcame Uranus, killed him, and threw his body into the sea. Aphrodite, goddess of love and beauty, later rose from the sea where Uranus's body had been thrown. Now Cronus became king of the universe. Cronos married his sister, Rhea, and they had six children. At the time of Cronos's marriage to Rhea, Gaea prophesied that one of his children would overthrow Cronos, as he had overthrown Uranus. To protect himself, Cronos swallowed each of his first five children -- Hestia, Demeter, Hera, Hades, and Poseidon -- immediatly after birth. After the birth of her sixth and last child, Rhea tricked Cronos into swallowing a rock and then hid the child -- Zeus -- on earth. Zeus grew up on earth and was brought back to Mount Olympus as a cupbearer to his unsuspecting father. Rhea and Zeus connived against Cronos by mixing a noxious drink for him. Thinking it was wine, Cronos drank the mixture and promptly regulated his five other children, fully grown. Then Zeus and his brothers waged a mighty battle

Was Freedom the Same as Equality?

Freedom and equality were not alike as freedom was great news, but equality was just the beginning of a terrible problem that all Black people had to face. In this essay, I am going to explain why freedom was nothing like equality, and the changes the Black people had to face during this unfair time. After the Black people were released as prisoners, equality became a problem in the US. This was a problem for the Whites because they thought it wasn’t right to let the Blacks have their rights, and so some of the Whites (particularly the woman) started to protest against the Blacks being normal citizens and having their rights.Due to that, thousands of other people joined in and realised they could over power the Black people’s rights. Black children were not allowed to be in the same school as White children because the White children’s mothers refused to send their children to the same school as Black children. Although this happened, the cost of keeping two scho ol systems (one for Whites/one for Blacks) was so expensive that neither system could work properly. The Black children also had to suffer with poor equipment and a poor education, while White children had the opposite.Also, the Whites took away the Black’s rights e. g. the Black people could not go in the same public facilities such as: swimming pools, shops, and toilets etc. as the Whites. This was something called ‘dehumanising’ them. The whites gave Blacks their freedom to slavery but they didn’t let them have their rights and let them be normal people just like the Whites. The White people even started a huge protesting group where only Whites were allowed to join. This group was called the Klu Klux Klan.The people in this group would wear long white cloaks-head to toe-and they would protest against the idea of letting Blacks have their rights. The Klu Klux Klan was a very powerful group that made huge protests that would make differences. Even small children joined in with their parents, and there were even countries where only Klu Klux Klan members could enter. Because after years of racism, Blacks had a very poor image of themselves. Some desperately wanted to be White, so they used chemicals to lighten the skin but this could lead to disfigurement, or even death.But there was still hope for some that all this would change: â€Å"Racism is still with us. But it is up to us to prepare our children for what they have to meet, and, hopefully, we shall overcome. † ~Rosa Parks. In conclusion, freedom was not the same as equality because freedom was something good happening, but equality was something absolutely terrible and a huge problem in the US. The Whites would not let the Blacks live like they did, as Rosa Parks Explains: â€Å"I’m tired of being treated like a second-class citizen. †

Advertising and Potential Buyers Essay

Advertising is a favorable representation of product to make consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising, we would have an introduction to advertising first. Advertising can be define as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. See more: Satirical elements in the adventure of Huckleberry Finn essay Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers aware of goods, products and services available under a brand. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services . Advertisers consider advertising a way to communicate with a particular audience. These advertisements are most common when an advertiser introduces a new product or brand in a category that consumers are already aware of. For example, when a company introduces a new flavor of potato chips. Consumers are familiar with snack foods and chips, but perhaps not this specific brand or flavor. The immediate purpose is awareness. Ideally, the consumer is then interested and will engage in trying the product, leading to purchase, and loyalty to the new product or brand. There are even some appeals which are used in advertisement. Appeals play a very important role in an advertisement. Appeals play a role of bringing life in a particular add. There are some appeals like emotional appeal, youth appeal, sex appeal, adventure appeal etc. these appeals have different features of their own. These appeals are used in order to attract customers and to force them to buy the product. In a successful business, advertising play an essential and important role. Though advertising does not mean selling of products and services but it helps in increasing your sells. Advertising create awareness in people. When general public be conscious to the products, services and goods under the brands and pursuit people towards brands and make them buying better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. Advertising, in a straight line, increases profit of the companies by escalating its revenue. The expenditure made on advertisement can turn as good boost in earnings. This mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. By this mean of advertising brands can let know people, who are connected directly and indirectly connected with non – electronic media, about their supplies. It also includes banners and posters. Non – electronic media is in reach about every local. Advertising on print media is comparatively cheaper than advertising on television. Advertising on internet is getting more popular with time. It is the most ample platform available till date, for advertising and sharing news and creating awareness. You can get your advertising reached to every corner of the wo rld.

261 Jean Toomer and Cane Professor Ramos Blog

261 Jean Toomer and Cane Jean Toomer (1894 1967) Quick Write Throughout his life, Jean Toomer insisted that he wanted to be thought of as simply an American. He did embrace a black identity early in life. He was categorized as a Negro while registering in the drafts.   Later in life, Toomer would not admit African-American heritage. He married a white woman and lived as a white man. Some scholars have even characterized him as running away from his identity. Why do you think Toomer would want to be known as simply an American? Jean Toomer (1894 1967) Jean Toomer, Playwright, Author, Poet (1894–1967) Jean Toomer Biography from Cane Cane (1923) was an inspiration for many Harlem Renaissance writers. It is his most well-known work and is considered a multi-genre masterpiece of African-American life.  The novel is organized into three sections. The first sections is stories and poems related to rural black life in the south. The second section explores urban African-American life. The third section is one long autobiographical short story/play of a light-skinned black man teaching in the south. The texts we read for today are from the first section. Georgia Dusk Georgia Dusk Fern Fern

Do You Need a Book Editor Why Authors Have to Hire Editors

Do You Need a Book Editor Why Authors Have to Hire Editors Do You Need a Book Editor? Why Authors Have to Hire Editors Do you really need to hire a book editor- especially when you self-publish?Let’s face itGone are the days when an aspiring writer only dreamed of publishing. Technology has made self-publishing about as commonplace as learning to drive.Heres what youll learn about hiring a book editor:Why do you need a book editor?What does a book editor do?What the self-editing process isWhen to hire an editing teamWhat is a good book editorHow much does a book editor cost?Accepting that you need an editorNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhy do you need a book editor?Tried and true strategies for creating, producing, and organizing content are readily available to any aspiring author along with a wide range of self-publishing courses from self-publishing companies and free resources that decode the once mysterious process of writing and publishing a book.An yone willing to put in the time, energy, cost, and effort can crank out and self-publish a book. It’s really that simple. Well, that’s the good news.Far less straightforward, however, is the multifaceted, often undervalued topic of book editing- the essential step that makes your manuscript actually worth reading.Working with an editor is, in fact, so important that some authors, particularly fiction writers, begin their writing process with an editor’s support. Most authors seek the help of an editor at the end stages of their process, and, depending on how much work was put into the first draft, hiring an entire editorial team may be necessary. If this sounds costly and time-consuming, it definitely can be, but these are included in the cost of publishing a book. Fortunately, the work and cost of editing your manuscript can be mitigated by educating yourself about the process, incorporating editing costs into your overall budget, and learning how to self-edit your manuscript, so you can be prepared for the last step in turning your manuscript into a finished book. And you thought writing the manuscript was the hard part!The Self-Editing ProcessAfter the grueling first draft is complete, many first-time authors find themselves dismayed by the unforeseen cost of editing. Not to mention overwhelmed by the extensive rewriting they are suddenly burdened with just when they thought the heavy lifting was over. Most novice writers are unaware that revision is 80 percent of the work involved in book writing. So if you get to that glorious moment when you finish your rough draft only to feel beaten down when you realize just how much revising you have to do, you’re not alone.For those unaware of what it will ultimately take to polish your manuscript for publication, the back-end job you are presented with at the last stages of writing a book can be both costly and extensive if you didn’t devote ample time to editing early drafts.But there is hope!Considering the following can help you prepare your draft for editorial review and save you money.When to Hire Your Editing TeamYes, I said â€Å"team.† When I worked in traditional publishing, every manuscript went through no less than four separate editors. Sometimes close to a dozen rounds of editing.And you know what? There were still usually a few typos that slipped through!Let that sink in for a second.Just as producing a manuscript involves a varied skill set- writing, formatting, cover design, etc.- so does editing it. Depending on your genre, writing skills, experience, and how much time you put into revising your draft and incorporating the feedback of trustworthy readers, you can determine which kind of editor you need to get you to the next phase without spending extra time and money. Estimating editing costs (along with the approximate time it will take to complete each stage of the editing process) in your budget and timeline will also save you ti me and energy finding top-notch editors you can afford. What makes a good book editor can I afford one?Well, yes. But only if you are willing to put the time and effort into your manuscript.Before you start reaching out to prospective editors, it is important to assess the work you’ve done from an objective standpoint so you can shop according to your budget and particular needs.Consider the following before hiring a book editor:Your overall budget for editingHow many beta readers have provided feedback (people who read your rough draft)Your experience levelYour timelineHow much time has been spent reworking the textIf you’ve never worked with an editor before, it’s important to know who does what and when to employ their services.There are a few different types of edits to be aware of before hiring an editor.Developmental editors address the big picture, looking closely at the content to analyze structure, plot, and characters in works of fiction and the rheto rical concerns, organization, and overall flow of ideas in non-fiction. Content editors analyze the existing content in the book itself. Specifically paragraph flow, tense, voice, and readability. Just remember that all editing is subjective. What one editor likes, another may not. So it is super important to find someone who specializes in your book genre for this stage.Copy editors focus on the nitty-gritty of grammar, syntax, punctuation, and clarity and may also revise and rework particular sentences or paragraphs. Proofreaders are the last readers/editors in line who myopically comb through the manuscript for any remaining errors. Just remember, if you didn’t have your draft copyedited first, the proofreader is unlikely to catch everything.Keep in mind no one is perfect. Typos happen. It’s just life.Depending on your genre, skillset, and budget, you may want to consult with developmental editors after you’ve written several chapters or even as you outline y our book and brainstorm.This will help you steer clear of major revision (hopefully) and set you on course for a smooth book writing process. In general, it’s a good idea to start assembling your team as you near the end stages and prepare yourself and your manuscript for editorial review.Heres an example of what you can (and should) find regarding the different types of book edits when you research your own editor.How Much Does a Book Editor Cost?Most editors do not charge by the hour. Book editing costs are assessed based on word count or by the page, and editing rates differ depending on the type you need. Generally, you can expect to pay anywhere from $.05-.18 per word for copyediting, $.03-.07 for developmental editing, and $.01-.02 for proofreading.These costs vary greatly depending on the editor’s experience, reputation, demand, and the amount of work they will need to put into your draft. It is not uncommon to spend several thousand dollars editing a full-lengt h book. But fear not! There are various approaches you can take to keep costs low if money is an issue.Heres how you can save money when hiring an editor:Assemble a team of beta readers who can provide feedback for revisions during the writing process. Share several chapters at a time, incorporate any feedback into your revisions, and choose people who are willing to give you honest notes. This can be particularly helpful for content-related issues.Consider hiring a college student or reader with a background in English who has a passion for editing and won’t be concerned about hurting your feelings.Check out freelance websites like UpWorkor even a great site called Scribendi. (Warning: if you source an editor from these sites, make sure you hire another, professional set of eyes to go over it afterward. There is no way to know what you are getting otherwise. Just because the draft comes back better than it was before, does not mean it was well-edited!)Take the time to educat e yourself about grammar, punctuation, outlining, and other technical issues, especially for nonfiction works. Rely on websites such as The Owl at Purdue for style guidelines and support with grammar, punctuation, and research concerns.Fiction writers may want to join a writers group or workshop to benefit from the help of others who have experience with your genre and can help you develop your craft, challenge flaws in your narrative or character development, and help you improve the overall quality of your story. A flawed plot or character is much harder to revise after you finish writing your book, so it’s important to catch such problematic aspects of your book early on.Don’t overestimate your skills and brilliance as an author! At least not when you’re working your early drafts. Even the best writers agonize over and discard much of what they initially produce, as there is simply no way around combining inspiration with structure.Read books on writing, seek information about the kind of writing you’re doing, and find ways to approach your work with a fresh perspective.Give yourself ample time and space away from your project so you can see it as clearly and objectively as possible.Accept that you will never be totally objective about your writing, and that you will need, no matter how great your book is, the help of others to turn your manuscript into a masterpiece.Your Book is Still Your BookWhen all is said and done, just keep in mind this is your book and no one else’s. The beauty of self-publishing is that you have the final say in your own work.There is no big, bad publisher denouncing your creative freedom.If you don’t agree with some of the suggested edits, delete them! Your editors don’t know your book-baby as well as you do. So, while expert feedback is essential to creating a polished, professional-quality book, have some faith in yourself and your writing.You chose to write for a reason. So keep that in mind as your editor chops up the book you worked oh-so-hard on.When you find the right editors (and it may take a few tries), whom you work well with, hold onto them! If you do, it will be mutually beneficial as you create and build together.Happy editing!Are you ready to publish your book for success?Hiring a book editor is just one of the many steps necessary in the publishing process.In order to avoid making mistakes when publishing, watch our free training that goes into depth on how to succeed as a self-published author.

Content Calendar for Breath Mat Assignment Example | Topics and Well Written Essays - 1250 words

Content Calendar for Breath Mat - Assignment Example Make the content of the product pages more detailed with information about features and unique quality of the product including the advantages. Ensure the product appears in many different images, allowing the customer to easily view every aspect of the product satisfactorily. Update constantly the site’s content. Create a simple to understand, but detailed information about shopping, returns, shipping, etc. Also includes the use of sounds on videos on the site and create content that builds more trust in the company in terms of helping the customer. Ensure that the images can be viewed from different angles with minimal clicks as possible to enhance the efficiency of the website.[Appendix 1-3] Improved the web-site’s layout and design by making it more appealing and friendly by using impressionable colors such as cream and light blue. Layout the website in a very organized manner such that user’s don’t have to necessarily use the search function to look up anything-though it allows users to look up anything.[Appendix 2-2] Create a simple to use website allowing customers to easily interact and locate the right page or the site of interest. In addition, have an optimal search function for complex searches. Also creating simple headings Use product differentiators such as colors and headings for better emphasis thus consolidating the brand image and the company’s uniqueness, Organize fonts and sub-titles in a simple yet elegant manner by employing bright and impressive color scheme e.g. maroon tiles with black. Breath mat is a product that allows yogis to focus on their practice without having to suffer the distractions of sticky mat and towel. Because the Breath mat for Bikram yoga offers the solution to sticky mats and towels that can’t adequately absorb sweat and pool liquid on the floor beside bunching-up during postures and be uncomfortable to lie on.